Begin with the order, not the website

Write down what happens from the moment a customer chooses a product to the moment it reaches them. That simple exercise usually reveals the important decisions faster than comparing website themes.

Keep the first catalogue manageable

Launching every product at once creates more photography, writing, pricing and stock work. A smaller first range makes it easier to learn what customers need.

Choose payments and delivery before development

Payment methods, delivery areas, tax and stock rules shape the whole checkout. Settle those choices before the build reaches the final stage.